Collecting Personal Information
When you visit our website, we automatically gather various details about your device, your interactions with the site, and any information necessary to process your purchases. If you contact us for customer support, additional information may also be collected.
For the purposes of this Privacy Policy, “Personal Information” refers to any data that can be used to identify an individual. Below is a detailed breakdown of the Personal Information we collect and why we collect it:
1. Device Information
What we collect: Details such as your IP address, browser type, and operating system.
Why we collect it: To optimize your browsing experience and improve the security of our website.
2. Interaction Data
What we collect: Information about your browsing behavior, such as pages visited, time spent on the site, and the links you click.
Why we collect it: To analyze how you interact with our site and enhance user experience.
3. Purchase Information
What we collect: Data required to complete your purchase, including payment details, billing address, and shipping address.
Why we collect it: To process your orders, manage transactions, and facilitate delivery of your purchases.
4. Customer Support Data
What we collect: Information you provide when contacting our support team, including your name, email address, and the content of your inquiries.
Source of Collection:
Automatically gathered via cookies, log files, web beacons, tags, and pixels.
Why we collect it: To offer efficient customer support and address your questions or concerns.
By collecting this data, we aim to deliver a seamless shopping experience while ensuring your personal information is handled securely and in compliance with applicable laws.
Order Information
Examples of Personal Information Collected
- Name
- Billing and shipping addresses
- Payment details (including credit card numbers)
- Email address
- Phone number
- Purpose of Collection
We collect this information to:
- Fulfill your orders
- Process payments securely
- Arrange for shipping and delivery
- Provide invoices and order confirmations
- Communicate with you regarding your purchase
- Screen orders for potential fraud
Send you product updates, services, or promotional materials based on your preferences
Source of Collection
The information is provided directly by you during the ordering process.
Customer Support Information
Examples of Personal Information Collected:
We may collect details such as your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number.
Purpose of Collection:
This information is used to provide efficient customer support and resolve inquiries.
Source of Collection:
The data is voluntarily provided by customers when using our services.
Lawful Basis for Data Processing
For residents of the European Economic Area (EEA), we process personal data under the following lawful bases:
Consent: You have given clear permission for us to process your information for a specific purpose.
Contract Performance: The processing is necessary to fulfill a contract with you.
Legal Obligations: We must process the data to comply with legal requirements.
Protection of Vital Interests: Processing is necessary to protect someone’s life or vital interests.
Public Interest Tasks: Processing is carried out in the public interest.
Legitimate Interests: We process data for legitimate business interests, provided these do not override your fundamental rights and freedoms.
Automated Decision-Making
We do not engage in fully automated decision-making that significantly affects individuals based on customer data. However, limited automated systems may be employed for fraud prevention, including temporary blocking of IP addresses and credit cards identified as high-risk.
Cookies
Cookies are used to enhance your browsing experience by remembering actions and preferences. They help improve site functionality and provide insights into usage. We use several types of cookies:
Functional Cookies: Necessary for the proper functioning of the site.
Performance Cookies: Help us understand how visitors use our website.
Advertising Cookies: Tailor ads to your interests.
Social Media/Content Cookies: Enable content sharing through social media platforms.
Do Not Track
Our website does not alter its data collection practices based on “Do Not Track” signals from browsers, due to the absence of standardized industry practices.
Policy Changes
We may update this Privacy Policy to reflect changes in our operational, legal, or regulatory environment. We recommend reviewing this policy periodically to stay informed of any updates.
Contact Information
If you have any questions, concerns, or complaints about our privacy practices, please contact us at: Email: info@thelenoreapparel.com